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Research papers

The new face of customer experience

This paper discusses harnessing omnichannel customer feedback data using deep learning, and integrated with NPS survey data to deliver superior customer experience (CX). While there is lot of work done and tool availability in this field for English,...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Rajiv Lamba
Company: SurveySensum
November 2, 2020
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Citation

Lamba, R. (2020a, November 02). The new face of customer experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-face-of-customer-experience


Research papers

Building a pet-friendly omnichannel marketplace

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019
Authors: Adrian Kohan, Eduardo Sanpietro
Companies: Gentedemente, Mars Wrigley
April 7, 2019
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Citation

Kohan and Sanpietro (2019a, April 07). Building a pet-friendly omnichannel marketplace. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-a-pet-friendly-omnichannel-marketplace


Research papers

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Authors: Amishi Takalkar, Luke Orphanides
Company: NAILBITER Inc.
April 7, 2019
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Citation

Takalkar and Orphanides (2019a, April 07). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-